Marketing firms are in a difficult position. The amount of data generated from automated collection must be processed by highly skilled data analysts. Yet, there are few talented individuals capable of meeting these demands. As a result, marketing firms have turned to...
History is an important teacher. It can remind us of where we came from and offer insights into how we can improve our past processes. It is important that we look back on history often, if only for a few moments. That is precisely why I have created this series of...
